Why we started focusing on app maintenance
Back in 2019, I was freelancing as a mobile developer. Clients would hire me to build their app, launch it, and then... nothing. They'd assume it would just keep working.
Six months later, they'd call in a panic. The app stopped working after an iOS update. Users were leaving bad reviews. Their internal team had no idea how to fix it.
That's when I realized there's this gap between building an app and keeping it alive. So we built a business around filling that gap. Now we work with about 30 businesses across Thailand, handling everything that happens after launch day.
It's not glamorous work. But when a hotel's booking app stays online during peak season, or a delivery service doesn't lose orders because of a server change, that matters more than any fancy new feature.